Building a TikTok follower count can’t be that hard, right? Look at all the people with tens of thousands, hundreds of thousands, or millions of fans!
That’s a common thought people have when they first get onto the social media platform, but here’s the reality: the TikTok algorithms usually only show you the most popular accounts and posts. The vast majority of app users struggle to find even 100 or 200 followers.
If you’ve spent much time on TikTok, you’ve probably experienced the difficulty of building a large follower base. Even if you’ve created fabulous, high-quality content, it’s likely that only your existing fans (like your friends and family members) have watched it. You’ve never had enough potential followers see your TikTok videos to make much of a difference.
You may have searched for ways to find audiences and followers. You may have even gotten a few to hit the “follow” button. That can make you feel better about your TikTok presence for a little while, but adding several handfuls of followers over weeks or months is never going to make you popular and influential.
Here’s the hard truth: you need more than manual TikTok growth strategies (which we’ll discuss later) to build a huge follower count. You need the cooperation of the system’s algorithms.
If you already had tens or hundreds of thousands of fans on the app, you’d automatically be given broader audiences. Unfortunately, there’s only one way to convince the algos to give your videos widespread exposure to random TikTok surfers, and that’s buying followers.
Those purchased fans are just the start of your follower growth. They tell the system that you’re quickly becoming more popular, and that’s the other way to earn favor with the algorithms. They’re programmed to give wider audiences to those rapidly adding followers — so your TikTok content will be added to the feeds of large numbers of potential followers.
In effect, you’ve “purchased” the exposure you need to become popular. Your new viewers get their first opportunity to view and like your video content, and follow your account. Bam! As long as you’ve produced engaging content, the followers will come flooding in.
Of course, some people prefer to try and find new fans manually. We’ll show you how to build your follower count both ways as we move on.
Boosting Your Fan Base with Purchased Followers
Now that you know how buying followers for your TikTok account can trigger organic growth, you can appreciate why most content creators and influencers prefer this approach over time-consuming methods that bring in small numbers of new followers. The sharp increase in your “follower growth” metric produces audience growth that manual approaches can’t duplicate.
There’s even better news for those who decide to purchase followers: the process takes just 60 seconds or so, as long as you’re buying them from a reputable social media marketing service. And if you don’t use one of those high-end digital marketing providers, you’re making what could be a fatal mistake (fatal for your account, that is).
Those services are the only ones capable of delivering what are called “real followers” in the social media industry. In other words, everyone who follows you will be a real person using their own real TikTok account. In the eyes of the system’s algorithms, they’re indistinguishable from your mother, girlfriend, or work acquaintances who follow you on the platform.
You’ve probably guessed that there are also “fake followers” but have no idea what that means. You’ve probably also guessed that fake followers are bad news. You’re right on both counts.
Fly-by-night websites — and there are a ton of them — use bots and fake TikTok accounts to create fake followers and other illegitimate interactions. Users buying them will quickly see their follower counts soar but then quickly return to normal levels. That’s because the algorithms can easily detect fake followers and they’re deleted almost as soon as they arrive.
Why are they bad news? For one reason, the money you spend on fake followers is wasted. For another, you won’t see any audience or account growth. Most importantly, you’re likely to be penalized or even banned from TikTok for trying to cheat the system. We’d call that very bad news.
Anyone who wants to use purchased followers to build viewership and popularity on the app has to find a trustworthy social media management service that always delivers high-quality, real interactions. These are the five best.
● Twicsy: Power users rank this provider #1 for real TikTok followers. They deliver the largest packages in the industry immediately and at fair prices, offer outstanding service and support, and above all, trigger the strongest account growth you can find.
● Buzzoid: This second-ranked option scores just about as high as Twicsy in every area except maximum package size, and their results regularly rival Twicsy’s for most users.
● TokMatik: With less experience in the TikTok service industry, TokMatik outpunches its weight by providing high-quality legitimate followers that generate powerful growth almost as strong as the top two choices.
● Rushmax: Among power users, Rushmax’s brand awareness is high; they’re often used as a secondary follower provider because their service mirrors the top two options in almost every category.
● MegaFamous: This small business is a relative newcomer to TikTok follower delivery, but they’ve cracked the top five thanks to their terrific quality, service, and surprisingly impressive results.
There’s one important caution to share before we move on. Simply because you’ve taken action to dramatically increase the number of people seeing your video content in their feeds, there’s no guarantee they’ll become your new followers. They have to be convinced to watch what you’ve posted and enjoy what they see before they hit the “follow” button.
If you haven’t taken steps to entice them to watch and follow, your larger audience will have been wasted. We’ll detail the key strategies shortly, after a discussion of the ways some people find new followers without buying fans.
Boosting Your Fan Base Manually
Buckle up. This will be a grind. You’ll spend lots of hours pursuing these approaches, sometimes with no success and sometimes with very little. This method simply can’t compete with the rapid, effective growth produced by purchased real TikTok followers.
It will work to bring in small numbers of new followers, though, as long as you make sure to follow our optimization strategies detailed in the final section of this article.
- Cross-promote your content on other apps — Other apps are just as popular (or even more popular) than TikTok, and many potential followers spend their time on those platforms. Create versions of your best videos with your TikTok profile URL in a watermark, and then post them on platforms like YouTube Shorts and Instagram Reels. Viewers who appreciate your content may visit your TikTok account and follow you.
- Find popular TikTok creators for collaborations — Influencers or other power users with lots of followers may be hard to convince, but if you can get them to collaborate on jointly-produced videos you’ll receive an enormous amount of exposure on their accounts.
- Find partners for TikTok Duets — This relatively new form of content shows two users’ videos side by side and attracts lots of views. Duets are another way to put your creative output onto someone else’s timeline and bring visitors to your account.
- Be creative — Awarding prizes for the best user-generated content may earn you exposure when winners post their videos (crediting you) on their own accounts. Entering TikTok’s trending challenges may also earn you more visibility across the platform.
- Expand your brand awareness — In this case, the “brand” is you. Make a habit of commenting regularly in the comment sections of very popular users who create the same type of content that you do. Their active followers will slowly become aware of who you are, and many will be curious about what you post and check out your videos.
- Try TikTok Ads — No guarantees, but some users have brought in lots of new viewers by showcasing their work in ads.
Whether you’ve tried these growth methods or purchased more productive real followers, there’s one more crucial thing you must do to enjoy their benefits.
Convincing Your New Audience to Watch and Follow
You haven’t accomplished your goal of adding new followers just by bringing in larger audiences or curious visitors. You haven’t even gotten them to take the time necessary to watch your videos and enjoy them. Other strategies are required to convert added exposure into viewers and added fans.
You Need a Content Strategy
The most important element of this strategy is choosing a topic for your original content. Let’s explain why.
When most people get a TikTok account, they’re satisfied to post whatever personal videos they shoot: their child’s 8th-grade graduation, their family picnic, the first ride in their new car. That’s a great way to show the vids to interested family members and friends.
When users decide they want to grow their follower count, however, they’re stuck. To put it honestly, random surfers don’t care about the graduation, picnic, or car; they use TikTok for the kind of content they enjoy watching, meaning they’ll only view videos about subjects they’re interested in. They’re not going to follow anyone posting home movies.
Content creation for a large audience is a very different matter than posting to a personal account. Almost all successful TikTok accounts focus on a single topic because that attracts the attention of users interested in or even fascinated by that topic. If you want to succeed and grow your follower base, you need to choose a single subject for your content, too.
Your focus doesn’t have to be among the ones TikTok is best known for, like tutorials or new dances. It just has to be one that you’re knowledgeable about, as long as you can produce lots of compelling videos about it. No topic is too obscure; there are two billion people on the app, and you can be confident that lots of them will share your interest and enjoy your content.
Deciding on the subject of your account isn’t the only step you must take, of course.
- You have to produce high-quality, compelling content. No one will feel the need to follow you or even watch more than a few seconds of your video if it’s boring or difficult to watch.
- You should create your content in different lengths, formats, and varieties. If you don’t mix up the approaches you take, users thinking about following you won’t be impressed and existing fans may unfollow you.
- Taking advantage of TikTok trends can help you grow your audience through the app’s search function. If applicable to your account topic, mention new trends and include trending songs and trending sounds in your soundtrack. Trending topics can be found on the For You page (FYP) and trending audio is listed in the Creative Center.
- You need to post new videos regularly, and the best way to do that is to set up a posting schedule. Visitors will know that they’ll constantly see new content if they follow you, and followers will know when to expect new posts. Try to upload when the latter are likely to be online so your engagement rates will grow; TikTok analytics tools can show you that information.
You Need to Sell Your Videos to the Audience
OK, so your content is optimized and it will captivate like-minded viewers. There’s just one more problem: getting them to stop scrolling and actually watch it. You only have a second or two before they’ll move past your post when it appears in their feed, so take advantage of all of the “sales tools” at your disposal.
- Thumbnails should grab people immediately because thumbs are what stand out as users scroll. Choose the best frame from your video, and add intriguing text to it. Force people to stop and check out your post.
- Captions should be short and eye-catching, with a powerful hook that’s impossible to ignore. Put the hook in the first 125 characters of the caption, because that’s all that phone app users see without hitting “show more.” Further down you can include SEO keywords and any trending phrases that fit. A call to action (CTA) or catchy question can induce more views.
- Don’t just use hashtags, use the right hashtags. Trending hashtags may bring in added visitors via searches, but relevant hashtags matter most because they’ll let people trying to find content like yours discover you.
Acquiring new TikTok followers isn’t a “set it and forget it” process, even if you’ve purchased real followers from a reputable service. You need a complete TikTok marketing strategy to bring in a large audience and convert it into a large follower base. Following the strategies we’ve discussed will help you become more popular, influential, and important on the platform.
